
Alexa Edström
Marketing & Growth Professional
Email:
Located in:
Austin, Texas and frequently in Stockholm, Sweden
Connect with me on LinkedIn:
A Bit About Me
Hi there, I'm Alexa.
I specialize in supporting growth-stage startups and small businesses as they establish and scale their marketing function. I'm proud to currently be using my skillset by working together with several clients across healthcare, emergency services, and social networking in the United States and Europe. I'm passionate about partnering with mission-driven organizations that create meaningful impact. While my current workload is full, I’m happy to connect you with a trusted referral.
Personally – I'm a big foodie, social butterfly, novice knitter, avid vintage shopper, and travel lover. I'm a dual United States and Swedish (EU) citizen who grew up in Dallas and London before moving to Sweden for university studies. I've been based in Austin, Texas since 2022.
I hope to work together and hear from you soon.
Skills & Services
I would categorize myself as a marketing generalist and I am confident that I can help you in various areas of digital marketing. Listed below you will find several of the services I offer. Whether you are just starting out or have been around for ten years – my skills can help you create, streamline, or revamp your marketing strategy to get the results you are looking for.
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Marketing Funnel
Lead Generation
CRM set-up (f.ex. Hubspot)
Lead Scoring
Marketing Automations

Social Media & Blogging
Content Curation
Blog Management
Thought Leadership
Social Media Management
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Digital Content
Graphic Creation
Website Design
Webinars
Presentations & Whitepapers

Lifecycle Marketing
Email Marketing
Newsletters
In-App Notifications
SMS Marketing

Event Marketing
Conference Materials
Event Page & Invitations
Event Marketing & Promotion
Logistics Management

Performance Marketing
Google Analytics & SEO
Google Ads & Youtube
LinkedIn Ads
Meta Ads

Marketing Strategy
Strategy Creation
Process Creation
KPI/OKR & Goal Setting
Tracking Implementation

Lead Generation
Audience Identification
Funnel Management
Retargeting
Online/offline Lead Nurturing

Copywriting
Ad & Social Media Copy
Article/Blog Writing
Press Releases
Presentations

Analytics & Reporting
Weekly/Monthly/Quarterly/Annual
Dashboard set-ups
Tracking Implementation
Insights & Testing Feedback

Marketing Materials
Brochures & Flyers
Branded Goodies
Promotional Banners
Apparel
Experience
I'm currently working together with several clients across healthcare, emergency services, and social networking in the United States and Europe. I'm proud to have been working with one of my clients since January of 2023. While my current workload is full, I’m happy to connect you with a trusted referral.
Previously, I worked within the sonography industry at BB Imaging and TeleScan. I set up their first marketing to sales funnel with conversion tracking while migrating over to Hubspot from Mailchimp and building out their CRM and automations (such as lead scoring). Their total social following grew by 132% and the website audience grew by 88% during my tenure. We also increased webinar engagement by 295% to over 400 participants/webinar and maintained an average newsletter open rate of 52% with over 8k monthly subscribers. Through all of that, we increased inbound marketing and sales qualified leads and I’d love to do the same for you.
I spent the latter half of 2022 at Next Coast Ventures, a leading venture capital firm in Austin, working with managing their marketing for both their venture and entrepreneurship through acquisition arms. Before that, I spent two years as the Head of Marketing for Pilloxa, an exciting healthtech company based in Stockholm, creating digital patient support solutions for pharmaceutical companies and research institutes before they were acquired by iZafe Group. Prior to that, I led marketing and growth at imagiLabs working to get more young girls into tech as we raised our first round of funding and launched a successful Kickstarter campaign. I started my career working with marketing, communications, and events for J12 Ventures, a venture capital firm based in Stockholm.
During my studies, I helped to build up Unipreneurs Network to inspire more students and recent graduates to pursue the path of entrepreneurship, including managing Sweden's largest student ideation competition at the time, Create Squared. I also interned at SUP46 (Swedish Startup Community Hub) as a researcher and support writer for the Swedish Startup Manifesto 2.0 focusing on Scaleups in Sweden and advocating for the government to create more startup-friendly policies.